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GENERAL was founded in Thrissur , the Cultural Capital of Kerala on 21st May,1976. The beginning of GENERAL came from the thought to start a newspaper for Congress Party from Thrissur with a view to uphold value-based journalism. First meeting was held in the Meeting clerkís room of Thrissur Municipality. A.T. Thomas, who was a nominated Municipal Councilor as well as a Chartered Accountant, Advocate P.A. Antony, who was the Municipal Standing Councilor and M.L.A Municipal councilor P.A. George, Meeting clerk Joseph, K.D.Joseph and Raghavan Moothedath attended the first meeting to formulate GENERAL.

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