Aftonbladet Sweden Newspaper


     View Epaper

Aftonbladet Sweden Newspaper is a Swedish tabloid founded by Lars Johan Hierta in 1830 during the modernization of Sweden. It is one of the larger daily newspapers in the Nordic countries. Aftonbladet is owned by the Swedish Trade Union Confederation (LO) and Norwegian media group Schibsted, and its editorial page describes it as an “independent social-democratic newspaper”. In 2006 the paper had 1,425,000 daily readers (Orvesto research 2005:2), circa 15% of the Swedish population.

When it was first published in 1830 by Lars Johan Hierta, it was a tabloid that reported news and also criticised the new Swedish king Charles XIV John. The king stopped Aftonbladet from being printed and banned it. This was answered by starting the new newspaper “Det andra Aftonbladet” (The second Aftonbladet), which was subsequently banned, followed by new versions named in similar fashion until the newspaper had been renamed 26 times, after which it was allowed by the king.

During its existence, Aftonbladet has leant in different political directions. Initially liberal, it drifted towards conservatism under Harald Sohlman, Editor in Chief from 1890 to 1921. During World War I, a majority holding was sold to the German government in a secret arrangement.

In 1929 the newspaper came under the control of the Kreuger family, when a majority of the shares was bought by Swedish Match, at that time the heart of Ivar Kreuger’s corporate empire. Aftonbladet was labeled “neutral”. In 1932 it backed Per Albin Hansson’s new Social Democratic government. Just a few years later it realigned with the Liberal Party and turned to advocate liberal politics. Heavily influenced by pro-German staff members, the newspaper supported Germany during World War II.

The Kreuger era came to an end on 8 October 1956. Despite interest from both the Liberal Party and the Centre Party, Torsten Kreuger sold Aftonbladet to the Swedish Trade Union Confederation. The ownership change was first followed by a slight drop in circulation. In the 1960s, however, the newspaper saw its circulation surge rapidly, peaking at 507,000.

By the early 1990s Aftonbladet had run into economic problems, and many had begun to question the competence of the trade union movement as a media owner. On 2 May 1996, the Norwegian media group Schibsted acquired a 49.9 percent stake in the newspaper. The Swedish Trade Union Confederation kept the remaining 50.1 percent of its shares. The same year, its circulation passed that of long-time tabloid rival Expressen. As per 15 June 2009, Schibsted bought another 41% and is now the majority owner with 91%.